Always a Bridesmaid, Never a Bride: How Online Reviews can Keep You from Being the Main Event
If you’ve never heard this phrase before, it has a fairly simple meaning. It basically means that you’re always in second place, just falling short (being a bridesmaid) and never the main event or big winner (bride).
Do you ever feel like your marketing plan/strategy seems to just be falling short? Do you feel like you’re missing one piece to finally reach those lofty growth goals you set at your annual meeting. I have a solution for you and I can back it up with stats (because we all love us some stats!)
I’m not going to come right out and give you the secret tip; let me explain how and why you should be taking advantage of this tip in the first place!
Trust is key!
What if you could get 73% of customers to be able to trust your business just from reading about you online? My guess you would jump all over that as a business professional. With consumers being able to educate themselves online, shop pricing, and know what they want before purchasing, your trustworthiness is what separates you from the competition.
Get That Recommendation From Family & Friends
Now, this secret tip allows 85% of customers see your business as if you were being recommended by a close friend or family member. Go back and read that again – just so it sinks in.
It is no easy task to get your current customers to talk to their friends and family about your business. It always seems the people that want to talk the most are the complainers and not the “congratulaters.” The secret tip expands your “word of mouth” presence online.
You may be wondering how we get these people to start recommending your business online. Simply ask! It really is that easy, which leads to my third (and last, and favorite!) stat.
ABA – Always Be Asking!
68% of people leave feedback when asked! All you have to do is ask all your customers and most of them will leave feedback recommending someone to come use your business.
Can’t remember to ask every customer, then this is where RepCheckup helps you. It automates the task and sends an email or text to the customer.
If you haven’t guessed it already, the secret tip is online reviews. I mean you’re on an online review management blog, what did you think the tip was going to be, haha! This is why I wanted to back it up with stats before you thought this was just some more self-promotion for our software.
Are You Ready To Put On The White Dress
And, the numbers don’t lie. 7 out of every 10 people are going to leave a review about your business when asked. Once you get those recommendations out there the customers will start coming in. And bringing it back full circle, you want to get customers to trust you. The customer wants to feel they are working with the right company, they usually know what they need. You may need to coach them with some of the final details, but it is minimal.
So, are you going to keep being the bridesmaid or are you ready to be the bride. Push your efforts over the top and start becoming the go-to business in your field. Get that white dress on!
All stats are credit of a 2017 survey by BrightLocal