RepCheckup author, Jeff Quinn, relates online reviews to middle children – and it works! Read on to find out how online reviews often turn into the stereotypical middle child of online marketing for businesses of all verticals. In our world, online marketing always includes online reviews, so don’t neglect them!

When a customer leaves a positive online review for your business, it’s an automatic endorsement that potential customers who are looking for a business like yours online. Why let these good commendations just stay on the web? RepCheckup author, Jeff Quinn, outlines how you can take the final steps to maximizing the benefits of online reviews with promotions.

If you want to be able to use the things people are saying about you online in the real world, you have plenty of fun and creative options to do so. Offline marketing using online reviews helps show customers exactly how much you value their opinions. Here are 5 ways you can leverage online reviews in your offline marketing.

When you’re a business owner strictly existing in the digital world, there are a few things you need to do adapt to in order to compete and represent your products properly. For many digital business owners, showcasing reviews is one popular method that provides social proof to customers that they’re worth doing business with.

RepCheckup founder, Garrett Smith, shares the story of Steve Kiernan II, the CEO for the operations management software company, Pointman. After receiving a negative review, Steve took time to reflect on what this experience really means for his business and how to use a negative review as an opportunity to grow.

If you’ve ever heard the saying “Always the bridesmaid, never the bride,” we bet you’ve never thought about how that can apply to your business! Check out this fun piece by RepCheckup author, Jeff Quinn, to hear how you could amp up your business with online reviews and escape that old saying once and for all.

Some professional review platforms have come forward stating that they don’t want businesses asking for reviews. By doing this, they’re hoping to dissuade businesses from incentivizing reviews and breaking the unbiased nature of their reviews. Learn the difference between solicited and incentivized reviews in this blog.

We’re all guilty of making a few spur of the moment purchases both online and in-store. But we want you to take a second to think about what you could have better spend that money on. There are always choices to make, and instead of your next random purchase, why not invest in your business’s reputation?