Posted On
March 22, 2018

Great Customer Experiences Drive Online Reviews (3 Things You Need to Know!)

Great Customer Experiences Drive Online Reviews (3 Things You Need to Know!) 1

Curious about how some businesses have so many reviews? Do you wonder how they are getting all these customers to leave feedback?

The answer could be right in front of you. RepCheckup is solution that can help your customers easily share their great experiences and drive real online reviews. But the real secret is not as obvious.

A great online reputation and five star profiles all start with your customer’s experience from the time they were first greeted, how they were handled during their initial interactions, until they receive the product or the service you rendered.

All businesses should capitalize on customer experiences to drive online reviews to their business profiles. It turns out that there are a few things you can do to grow your online reviews by over 100% after just a few months of dedicated effort.

1) Provide A “Wow” Experience (to Drive Positive Online Reviews)

Put yourself in your customer’s shoes just for a minute…

Would take time out of your day to leave a review for a company that you may know little about for an experience that was just okay?

You need to give your customers a reason to talk about their experience to get online reviews

When you go above and beyond during the customer journey, they will remember that.

Protip: After the purchase has been made and you ask for a review, feel free to reference certain parts of the buying process.

If you are doing something that is extra and different from the competition, remind the customers of this.

“Thanks for your business. We really hoped you enjoyed the _______!”

Great Customer Experiences Drive Online Reviews (3 Things You Need to Know!) 2

2) Customers Don’t Write Online Reviews for Mediocre Experiences

You could ask for reviews from your customers until you’re blue in the face. Or RepCheckup could do it for you.

However, you’ll want to get a few things in order before you can really expect great results from your online review management software. The most important aspect of your business that needs to be improved before new customers will want to do business with you, is your reputation online is knowledge of previous customer experience.

49% of consumers need at least a four-star rating before they choose to use a business.

I understand conventional thinking is going to want you to have a perfect 5 star rating. However, you want to take note that ratings of 4.2 – 4.5 are still highly effective. Customers browsing the internet understand negative people will blast a company to bring down their rating slightly when they feel they have a bad experience. Good review diversity adds authenticity.

That being said, if you find yourself receiving mediocre ratings more often than 5 star ratings, you’re going to have big issues. This is going to pull your overall score down and consumers are going to fly right past your business and on to the competition.

According to studies done you will immediately lose half of your possible consumers when your star rating is below a 4. Consumers are more likely to choose a business with an above average star rating.

Revisit Best Online Reviews For Feedback

If you want to tap into a well of insightful feedback, go back to your customers who did give you great feedback and see what they had to say.

You can even take it one step further and contact them to ask for more details!

To make it worthwhile for them, you can offer some type of incentive and ask for a detailed explanation of exactly what made them write such a great review. Just remember, you shouldn’t be offering incentives to customers to write new reviews – only elaborating privately on their existing review!

3) Automate Your Online Reviews, Not The Customer Experience

Here at RepCheckup, we understand the need to save time whenever you can. Using our tool to automatically ask your customers reviews is a huge help and a huge time saver.

As much as we love automation, we know some areas can’t be automated. Your customer’s experience needs to be closely monitored and can’t be fully automated. Consumers are becoming more and more savvy when it comes to businesses who are automating processes and having artificial intelligence do all the work. Set yourself apart from the competition and add your personal touch to email going out.

With RepCheckup, you can personalize different templates for every message that you send out. If you have features on certain products that customers enjoy, drop that in the message. Show the gratitude and delight your customers!

Great Customer Experiences Drive Online Reviews (3 Things You Need to Know!) 3

Happy Customers Will Help Your Business Succeed (and Leave Great Online Reviews to Encourage Others)

In the end, it all comes down to keeping your customers happy – without them, there is no business!

Growth is necessary to keep your business afloat. Without growth, your business is set up to fail, and the way to grow your business is to delight your customers.

Customers will remember the little things when they are talking to their friends at happy hour. If you’ve done everything right, they are going to pull out their smartphones and tell their friends to check out your business.

Now is the time to extend your pool of prospective customers to everyone on the web. Start delighting and wowing customers to inspire them leave you reviews. It’s time for your business to grow and for customers to really develop a sense of loyalty to the great services you provide.

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Jeff Quinn
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RepCheckup is an online reputation management software that helps businesses enhance and protect their online reputation.

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