How Long Do Reviews Stay on BBB?
The Better Business Bureau (BBB) has been around for over 100 years. Since the BBB started in 1912, it has been working to create a market full of trustworthy businesses with great services.
As a result, many consumers will head to BBB first to figure out if a business is worth working with. Over the years, the Better Business Bureau has incorporated new features, including online reviews.
Do Reviews on BBB Expire?
For better or for worse, reviews on the Better Business Bureau don’t actually expire. So, once someone posts a review on your BBB profile, it’s there to stay.
This practice is done across the board on review platforms. Since reviews are meant to reflect honest customer feedback, these platforms won’t allow them to “expire.”
How Does BBB Verify Users?
Now that we know that reviews on BBB don’t expire, let’s talk about why this is a great thing.
Better Business Bureau is committed to providing consumers with honest reporting on businesses. That is why they have allowed online reviews for consumers to be made public.
To keep things fair, though, BBB requires that users verify their identity to prevent false claims from being made.
This platform does not accept anonymous reviews. Instead, all users have to provide their phone number or email address for verification.
With these practices in place, the Better Business Bureau has been able to maintain a trustworthy status with consumers.