How to Get Negative Reviews Removed from BBB
The Better Business Bureau has been around for over 100 years, protecting customers from businesses that may take advantage of them. But, sometimes, negative reviews and complaints are filed with the intention of hurting business.
When this happens, what can a business do to remove a negative review from their BBB profile? In this guide, we’ll explore the Better Business Bureau’s policy on removing complaints.
How the BBB Handles Complaints
When a customer files a complaint against a business on BBB, a member of their staff will take a look at the customer’s review. If the review does not break their content policies and doesn’t get flagged as suspicious, it will go live.
This is where many businesses get the bad news that someone had a subpar experience with them. To make things even more stressful, the Better Business Bureau does not remove complaints from a business’s profile for three years.
BBB urges uses to reach out to the business to try and settle the matter prior to leaving a negative review of the business. It’s clear that the BBB understands the weight of having a complaint on your record for three years. Regardless, they do not take down poor reviews until that time period has elapsed.
As a result, it’s more important than ever that you follow-up with your customers. Instruct your staff to be vigilant and report any difficult experiences. This will allow business owners and managers to reach out to troublesome customers. The goal should always be to get to the bottom of the problem before a customer files a complaint on BBB.