How to Get Reviews on Amazon
Amazon is the biggest online retailers in the world. That’s why it’s so important for Amazon sellers to make sure that they are getting reviews. After all, reviews are almost more important in the online world than when someone is in-person shopping.
Online shopping doesn’t allow customers to personally see or discuss the item or service they are buying. Instead, online shoppers need to take a look at reviews to get an idea of what they’re really purchasing. And Amazon is one of the biggest aggregators of online reviews.
Here’s How You Can Get Reviews on Amazon
- Create Follow-up Messages
- Use Social Media to Your Advantage
- Try Amazon Vine or their Early Reviewer Program
1. Create Follow-up Messages
One of the best things that you can do as a business owner is set up a good system of follow-up messages. Using the information you’ve gathered as the seller, you can create a mailing list. That means you should be securely storing their name and email address or phone number. With this information, you can send a message asking about their experience.
Once you’ve received confirmation of the item’s delivery, you could set up a sequence where they will get an email within 24 hours asking for a review. Some sellers even go as far as setting up follow-up emails six months down the line.
2. Use Social Media to Your Advantage
If you’ve developed a following for your products, make sure you’re using your social media to your advantage. That means that you can create marketing campaigns and advertisements to get new reviews. These campaigns are aimed at getting people to purchase and leave reviews for your products.
You can also publish posts that ask your followers for reviews if they have made a purchase from you. By posting these reminders, perhaps with a link to your product, you will be reaching your customers where they’re at.
3. Try Amazon Vine or their Early Reviewer Program
If you’re launching a new product, or if you want to get more reviews for your products, you can always go straight to the source itself. Amazon gives sellers the option to participate in Amazon Vine or the Amazon Early Reviewer Program.
These are both excellent methods of gaining more reviews on your Amazon account. The Early Reviewer Program reaches out to customers to ask for a review regarding their experience.
Like all other methods of asking for reviews, there is no way to make sure that you’re only getting positive reviews. Instead, you’ll be able to get diverse and honest feedback from your customers so that others can learn more too.
Amazon Vine is another program where Amazon reaches out to a group of reviewers. Amazon will then see if they would be interested in receiving a product (yours) in exchange for a review. While positive reviews are not guaranteed, Amazon Vine is a great way to gain reviews on new products.
No matter the option you pick, or if you elect to go with a combination of choices, you should always prioritize getting honest reviews.